Category: Food for thought

Do you know your Customer? Part 1

After working multiple years on small-, medium-, and global accounts, I have witnessed allot of differentiation when it comes to understanding a customer (and customer...

Accelerate Sales as a ‘Sales Leader’

Most Sales Leaders are promoted because they had an outstanding track-record in closing deals and/or overachieving Sales targets. As a results, their manager asked if...

From Good to Great, Part 1

Most sales people assume that following the customer buying process and delivering a ‚good‘ proposal will eventually win them the deal. Let me be very...
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